Both Google Analytics and Urchin Software provide comprehensive web analytics features and functionality. Depending on your current network environment and data storage preferences, you may like one tool over the other. We can help you make the right decision by highlighting the differences and guiding you in the right direction.

Below is a comparison table of Urchin Software and Google Analytics features. Click on the hyperlinks for screen captures of Google Analytics and Urchin Software reports. The main differences between the two tools are: the cost, data collection method, data reprocessing, and data storage location.

Google Analytics is a free tool whereas Urchin costs money. Urchin is hosted on your own server where your information remains local, whereas with Google Analytics your information is stored virtually on Google servers. Last but not least, you are less likely to rely heavily on your IT resources when using Google Analytics than with Urchin.

Feature	Urchin 6	Google Analytics
Can be used on firewall-protected corporate intranets	Yes	No
Reprocess historical data from log files	Yes	No
Reports on robots and user-agents	Yes	No
Reports on server errors/status codes	Yes	No
Tightly integrated with AdWords	Yes	Yes
Can report on paid search campaigns	Yes	Yes
Ecommerce/Conversion reporting	Yes	Yes
Goal Funnel Visualization	Yes	Yes
Geo Map Overlay	Yes	Yes
Cost	$2,995	Free
Visitor session/navigation path analyses	Yes	No