Business Discovery

Understanding Your Business

E-Nor’s experience shows that successful implementation of interactive marketing strategies and website analytics begins with a thorough understanding of your company. That’s why very early in the process, we conduct a detailed analysis of your business’s objectives.

Goals

What are your business goals? What should the website accomplish? Knowing your goals will allow us to assess and, depending on your needs, develop effective online marketing campaigns and successful web analytics implementation.

If you’re not certain what a website can do for your business, contact us today. You’ll be delighted with the possibilities.

Audience and Behavior

Who should your interactive marketing campaign be reaching? What does a “typical” user of your website look like and how do they search for the goods or services you offer on the internet? Through audience surveys, the development of a “typical” user persona, and other data-driven strategies, we gain a comprehensive picture of your target audience.

There’s an important difference between getting high traffic and getting the right traffic. Knowing your audience means we can attract the right prospects, design a site that is highly user-friendly, and then create customized opportunities for conversion that resonate with the user: landing page optimization, visitor funneling, and calls to action they’re likely to respond to.

Competition

Your competition online may be completely different than your competition offline. A thorough review of your internet marketing competitors will yield information such as:

• Where do they rank in search engine results?
• Where are they concentrating their interactive marketing efforts?
• What are they offering online, and are your offerings competitive?
• Which of their landing pages are leading to goal conversions, and what does that tell you for your landing page optimization?

Don’t guess about how to market your business online. We’re Google Analytics Authorized Consultants and we’re known for our solid recommendations. Your success is essential to us, so we’ll be with you over the long-term, giving you the wealth of information you’ll need to make smart decisions both now and in the future.