Marketing Review

Common Mistakes

The technical nature of interactive marketing is often a challenge for companies looking to shift some of their marketing budget away from traditional strategies. Often, businesses make one of two mistakes:

 

• Underestimating (and therefore making little use of) the cost-effective opportunities interactive marketing offers
• Overestimating their own ability to effectively market their company online (and therefore relying not on data from a web analytics tool to make decisions, but on guesses or even feelings.)

The abundance of free advice and products online, coupled with the overwhelming number of firms calling themselves online marketing “experts” means that many companies make a lot of budget-draining mistakes before finding a qualified Internet Marketing Specialist to give truly expert consultation and produce data-driven results.

We Start with You

While many firms start by offering a selection of packaged “interactive marketing solutions,” E-Nor starts with you -- in the form of a comprehensive analysis of your past and current marketing efforts—both online and offline. We combine the highly effective Google Analytics Tool with our expertise in web analytics and internet marketing and thoroughly assess which strategies are working for you and which are failing. We also discuss your objectives and then make strategic recommendations based on your business’s unique needs and goals.

The Next Step

The conception and implementation of a truly effective interactive marketing solution is a multi-step process. Learn more about the Planning phase , or contact us today for a free consultation.

Get Noticed. Get Results. Contact E-Nor