Planning Implementation Overview

Planning Analytics Metrics
Implementation and Configuration

Translating Goals

An insightful analysis of your business and marketing objectives is imperative to the planning and implementation of interactive marketing solutions that not only lead to an immediate positive change in traffic and conversion, but that also intuit industry shifts with quantifiable data resulting from a solid analytics framework. E-Nor has the technical savvy and definitive expertise to translate your goals into internet marketing success.

Analyzing Existing Data

We initiate an in-depth review of existing data such as web logs, traffic sources, site paths, and the identification of conversion problem areas. This information creates a unique picture of your website and analytics strengths and weaknesses from which we create recommendations for a dynamic and cohesive plan designed to meet and then exceed your objectives.

Metric Planning

The techie-speak for properly configuring a web analytics tool (such as the extremely useful Google Analytics tool) to accurately measure a business’s online marketing efforts centers around the term “metrics.” As one of just a handful of Google Analytics Authorized Consultants, E-Nor knows the science of setting measurable metrics so well that we’re regularly asked to speak at analytics seminars across the globe.

We use this expansive knowledge to plan metrics for measuring the specifics of every aspect of your interactive marketing solutions campaign. We then select your custom metrics in the Google Analytics tool. This is a methodical process, taking anywhere from a week to 2 months, depending on the complexity of your website and the breadth of your marketing campaigns.

Analytics Professionals

The Google Analytics Tool is free and Google has made it easy for just about anyone to copy the tool’s code and install in on their website. However, amateur installation doesn’t equate with a satisfactory return on investment.

Trust the professionals at E-Nor, and we’ll take excellent care of you and your ROI. Contact us today.