Implementation and Configuration

Implementing Google Analytics

Installing the Google Analytics tool on your website could be as easy as copying and pasting. But the philosophy that says, “Little effort, little reward, big effort, big reward,” is also true for analytics. The capabilities of Google Analytics, when coupled with it’s free availability, make it one of the most cost-effective and progressive tools businesses have for measuring quantifiable evidence of both offline and online interactive marketing ROI—but only when installed and maintained by an expert Google Analytics Authorized Consultant such as E-Nor.

The Process

The implementation and configuration of Google Analytics is a dynamic and methodical process applied to each page of your site. The time required for this process varies depending on the size and complexity of the website and your marketing campaigns.

• We begin by creating custom profiles. These could be used to segment paid, organic, and/or referral traffic, or to segment new or returning visitors.
• Then we implement filters to exclude misleading data such as company internal traffic.
• We customize the Google Analytics Tracking Code (GATC) for advanced analytical data and reporting. This includes cross-domain implementation, integrating data with your CRM system, and other custom installation options.
• Once the GATC has been customized for your unique needs, it is installed.
• Campaign Tracking Variables are created to track the data coming from all online marketing channels such as paid search engine traffic, email, banners and other trackable campaigns. Goals for the website are defined in the analytics tool, such as signing up for more information, downloading a whitepaper or completing a transaction.
• Funnels are designed to lead visitors from landing page to conversion goal.

At this point, the web analytics for your site are installed, configured, and will begin gathering and reporting data.

More Effort, More Reward

E-Nor’s integrity is invested in our clients’ long-term ROI. We’re known for our ongoing commitment to your success and believe periodic reviews of your analytics data, coupled with experienced recommendations for adjustments that will continue to optimize campaign efforts, are essential to lasting results.

Are you ready for a long-term commitment to your interactive marketing success? We are! Fill out our quick questionnaire, and we’ll get busy proving it to you.