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Our Team

Loving Data is just the beginning of our team's passion.

E-Nor team members love data and we love what we do.

We are a diverse group of skilled analytics advisors who are trusted by some of the world’s most recognized brands. We know you’ll love working with us.

Ahmed Awwad

Analytics Team Lead – Implementation
Being a leader by nature, Ahmed abundantly empowers his team of analytics enthusiasts with his own striving for excellence and ever-growing knowledge in the field. He is a fierce runner and a competitive sportsman, seriously he will give you a run for your money. Ahmed is a technical guru with 15+ years of experience in Web Technologies, Digital Analytics and Digital Marketing. Although he comes from a background of physical education, Ahmed is self-made achiever who is diligent in his pursuit to adapt new technologies and translate them into unique user experiences for some of the world’s most recognized brands.

Ahmed Marof

Analytics Consultant – Implementation
Marof is a strong proponent of the “Work Smarter, Not Harder” philosophy. Passionate about development, analytics, science and technology, he graduated from Ain Shams University with a BS in Physics and Computer Science and from the Information Technology Institute with a diploma in Software Development. Marof is certified in Google Analytics & Google AdWords Mobile. Outside of the office, you’ll find him running, writing poetry, podcasting, creating videos, taking photos and playing soccer.

Allaedin Ezzedin

Director, Analytics Engineering
Allaedin wisely guides friends, family and colleagues with honesty and care. He is a long time digital analytics industry veteran leading E-Nor’s analytics team with over a decade of experience as a digital marketing and senior analytics consultant. Allaedin holds a Bachelor of Science degree in Computer Engineering from San Jose State University. Allaedin’s hobbies include hiking, camping, and traveling. His favorite travel destination is Turkey and he’s a seafood fanatic.

Asmaa Mourad

Creative Design Manager
Asmaa is very passionate about expressing creativity in her life. She studied History of Art at UC Berkeley and continued her education in Graphic Design at Mission College. In her free time, she enjoys running, reading, traveling the world and exploring new places.

Bilal Saleh

Principal Partner
As a Principal Partner, Bilal is responsible for E-Nor’s international markets with a focus on growth in the MENA region. He holds a master’s degree in business administration from Northwestern University’s Kellogg School of Management, as well as a master’s in computer science and a bachelor’s in electronics engineering. Bilal’s entrepreneurship is preceded by more than 20 years as a global executive with experience in consulting, qualitative and quantitative market research, business development, sales, marketing and general management. He has consulted global and regional service providers on analyzing market trends and developing business strategies. He has held senior management positions at MCI/Verizon and Motorola, building high performance product and business development teams across the U.S., Europe, India, China and the Middle East. He also holds three granted U.S. patents.

Caitlin McCluskey-Fitch

Digital Analytics Consultant
Shortly after graduating from the University of Colorado at Boulder with Bachelors degrees in English and Psychology, Caitlin discovered her passion for Google Analytics. After working in marketing and search engine optimization, Caitlin made her way into analytics strategy. A lifelong self-starter, her passion for data analysis and data visualization is infectious. When Caitlin isn’t working, you can find her doing yoga, listening to jam bands, or playing with her cat, Laura Palmer. Yes, Caitlin loves the television show “Twin Peaks” very much.

Damaris Lasa

Digital Analytics Consultant
Damaris’ passions are lifelong learning, clear communication and mastery through deliberate practice. She wants every professional on the planet to understand the power of web analytics and data-informed decision making. She teaches Google Analytics Bootcamps at General Assembly in NYC for fun. Damaris led consumer marketing initiatives at the American Heart Association for over a decade, partnering with iconic brands like Macy’s, HBO and Subway. She’s worked with startups, SMB’s and corporations, playing roles in marketing operations ranging from content development to lead generation to customer fulfillment.

Elise Dunham

Knowledge Manager
Elise’s passion is organizing information to support the creation of quality documentation and optimize processes. Her toolkit combines the metadata management, technical writing, and communication skills required to harness the depth and breadth of E-Nor’s knowledge and turn that knowledge into discoverable information. She holds a Master of Science in Library and Information Science from Simmons College, and she loves to hang out with her dog, Mojo.

Eliza Almenoar

Executive Assistant | Office Manager
Eliza balances her love for reading and long walks with her passion for “high speed – autobahn driving ” and dancing / listening to Jazz, Soul and R&B music. She graduated Summa Cum Laude from San Jose State University with a BS in Mechanical Engineering with a concentration in Mathematics. She was an educator for over a decade before transitioning into office administration.

Eric Fettman

Analytics Instructor & Coach
As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.

Farid Alhadi

Sales Director
An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.

Feras Alhlou

President & Co-Founder
“Work Hard. Play Hard.” This personal motto sums it up for Feras. When he’s not consulting and spearheading E-Nor’s growth, you’ll find Feras speaking at a conference, writing an article, or learning a new tool or helpful tip. Outside of work (yes, Feras eventually learned to unplug), he enjoys volunteering, listening to audiobooks, skiing, training in Aikido, in which he earned a 2nd degree black belt, and spending quality time with his wife and three children. Feras received a Master of Engineering Management from the University of South Florida and a Bachelor of Science in Electrical Engineering from Tulsa University.

Hazem Mahsoub

Data Architect
Hazem loves tea and appreciates observing the slow steeping process. He is a genuine and caring presence, who is motivated by science and experimentation. With the ever growing amount of data, extensive preparation is needed before analysis & reporting can occur to reveal insights, affecting decision making. That’s where data engineering shines and Hazem holds that torch high and architects expert solutions. He received a Bachelor of Science in Communications and Computer Engineering from Cairo University.

Joel Michael

Director, Consulting Service
Joel hikes, volcanos! He and his wife Danielle enjoy the outdoors and aim to live an eco-friendly lifestyle and inspire others to as well, you’ll find him boarding a plane with his folding bicycle. Joel has 15+ years experience in web development and communications, with a focus on advertising and higher education marketing. He holds a Visual Communication Design degree and has received multiple industry awards. When colleagues tired of his habit of constantly asking “why?” he found himself in the field of analytics where his curiosity is directed safely toward data.

John Appler

VP, Sales
John loves the ocean and tropical islands. His authenticity and sharp intuition make him an amazing friend and natural VP of sales. John is responsible for direct sales in North America for Enterprise, Fortune 500 accounts and sales of E-Nor’s services through agencies, re-sellers and partners. John’s digital technology & services experience spans over 15 years and includes roles as VP Sales for Sendori, VP Business Development at Syndeo and Director of Business Development at Lycos. Earlier in his career John held management positions at IBM and MCI. John received a BS in Economics from Trinity College.

John Henson

Solutions Architect
John is a master horseman. His love for nature and the outdoors inspires him, which expresses as an ability to synthesize information and present it in a creative way, that supports ease of learning and understanding. John held a consultancy position that was deeply involved in Google Analytics and later took an in-house position in the online education space with the Apollo Group, leveraging his mastery of Google Analytics and SiteCatalyst to support their advanced analytics needs. Experiencing the practitioner side after a consultancy position has enlightened him as to how consultants can be more effective in empowering large organizations with data and insights.

Josh Katinger

VP, Product & Marketing
Josh is humorous and often makes his colleagues laugh until it hurts. In Josh’s nearly 20 years in the world of internet marketing and analytics he has been an analytics practitioner and consultant, managed the growth and operations of an analytics software company, and even started, grew, and sold an interactive agency in his native Connecticut. Josh is currently heading up all marketing across all of E-Nor’s divisions including E-Nor’s product, CampaignAlyzer.

Keith White

Keith may be found ‘stitching the line’ on the ‘twistie’ roads of California with his Ducati Monster. When not riding, his MBA with Distinction from Harvard guides his mastery of forecasting, modeling and strategic financial planning. Keith knows the numbers inside and out and serves as E-Nor’s number crunching CFO. He has 15+ years of business experience at companies ranging in size from startups to Fortune 500. He develops business & financial models, raises funding for startups, sized opportunities, manages business development and provides investor relations support. Keith also holds a BS in Industrial Engineering Summa Cum Laude from Kansas State University.

Matt Hoffman

Implementation Consultant
While earning his collegiate degrees in Communications and Psychology, Matt would lock away in his room teaching himself code for “fun” and building crude websites in the early days of HTML. Upon graduating, Matt never pursued his accredited fields of study and chose to instead focus his career in the world of technology, amassing nearly two decades of professional experience in various areas of design, programming, and analytics. Matt’s left and right brains are constantly battling for headspace dominance, as his passions range from math and statistics, to art and music. In his free time, Matt counts down the days until Halloween.

Mahmoud Morsi

Analytics Consultant – Implementation
An enthusiastic advocate for “Work harder but smarter”, Morsi believes that there is always a solution for any dilemma, “Whatever it takes” is his go to response in any challenge. Java certified, holding a CIW Master degree in Web Design and 10+ years of extensive experience in web development, UI and usability. In addition to Google analytics and Google Analytics APIs , Morsi delivers unique exquisite solutions to our client’s needs. His laid back personality is uncovered by passion to keep learning in every aspect of life, add to this an impeccable sense of humor and an appetite for soccer, you will meet a force to be reckoned with.

Mike Anderson

Data Visualization & Reporting Architect
Mike has a passion for all things data and data visualization, utilizing his BA in Arts and Technology from the University of Texas at Dallas. With certifications in Tableau and Data Studio, he strives to deliver powerful data visualizations that drive impactful business decisions. When not designing dashboards, he enjoys geeking out and enjoying all things technology has to offer.

Mohamed Adel

Senior Analytics Consultant – Implementation
After writing his first piece of code at the mere age of 10, being a software developer became the obvious way to go. After graduating from Cairo Computer Academy, Adel’s experience that extends to 15+ years has evolved from software and web development to finally mastering Google Analytics to the extent that it comes as a second nature. Laying his thinking cap down, Adel believes that AntMan is the ultimate super hero and enjoys solo traveling in his leisure time.

Mahmoud Taha

Data Engineering Team Lead
Mahmoud is all about facing challenges, the harder the challenge the sweeter the victory. After receiving his Bachelor degree in Computer Science and a diploma in Software Development he worked as a software developer. Later switching careers to the Business Intelligence and Data Analysis field in which he found his passion working with data, analysis and revealing hidden insights to help companies make better business decisions. Mahmoud is kind and funny and loves spending time with his family, traveling and hitting the gym.

Mohammad Nabil

Analytics Consultant – Implementation
Delivering the best quality is Nabil’s motto, using his attention to detail to its full force, settling on mediocre output is out of the question. After 12 years of experience in quality control he is even more tenacious now than when he started. His dedication to his work is only matched with his obsession to Cross Fit training. Nabil is a health nerd. His only challenge is to curb his big appetite to match his healthy lifestyle! Nabil also has a hawk eye for bugs.

Nesreen Badawi

Project Manager
Also known as Chef Nesreen, culinary creations prepared with an ancient ‘secret’ ingredient, never cease to amaze those blessed to savor her unique and complex dishes. As a project manager, Nesreen manages engineering schedules, ensures deadlines are met and acts as an internal liaison. Her experience extends over 10 years in technical writing, business analysis, usability analysis, product management and project management. Her passion is to inspire people to reach their fullest potential. Nesreen wishes to always keep evolving as a person and as a member of her community.

Nouran Raouf

Analytics Implementation Consultant
Nouran has a passion for discovering knowledge in numbers not only in business but in all other aspects of life. She is an analytics ninja, with diversified experience in digital marketing and e-commerce. Nouran likes to spend her free time observing nature from her favorite locations camping in the desert to walking in a park. Nouran has a BSc in Computer Science from Cairo University.

Patricia Jordan-Hinojos

Sales Director
Having run a full service digital marketing agency for over 10 years, Pat has a deep understanding for how various digital marketing initiatives and user experience interact toward advancing a strategic goal. Away from technology, you’ll find her buying and rehabbing rent houses, enthusiastically volunteering or engineering the laziest way to garden. This thrill-seeker loves adventures from sky-diving to scuba-diving. BS Industrial Distribution, Texas A&M University

Patrick Soch

Digital Analytics Consultant
Patrick Soch is a veteran digital marketer with considerable experience in online travel, luxury consumer goods, and ecommerce. He is an analytics power user, using analytics data to adeptly manage and optimize online marketing efforts for profitability. Patrick helps clients translate their business objectives into meaningful KPIs and world-class web measurement implementations that provide actionable data across enterprises. In his free time, Patrick enjoys hiking, archery, and elk hunting in the mountains of Colorado that he calls home with his wife, Wendy and their five children.

Sam Porter

Digital Analytics Consultant
Sam has a helpful and teamwork-based approach to every problem, which makes client consulting a perfect fit. He got his start in the world of search optimization and found his way to measurement strategy where he has found a great balance for his strong attention to detail and love of the big-picture. If you don’t find Sam consulting, he’s exploring new places with his two furry friends, Chewbacca and Bear Bryant. Though he calls Austin home, Sam is a native Alabaman and doesn’t miss a chance to root on his beloved Crimson Tide.

Sri Chalasani

Reporting Consultant
Sri’s desire for knowledge is never ending, she is a docent, multi-lingual and a lifelong learner. Sri has made it her mission to create actionable, sticky reports for E-Nor’s clients and believes less is more when it comes to reporting. In her past life she worked on corporate social responsibility research and did business analysis for a mortgage company. While not diving deep into analytics, researching the newest industry techniques or creating amazing client reports, she travels the world.

Sunil Attri

Senior Digital Analytics Consultant
Learning is the eye of the mind.” This statement inspires Sunil and his never satisfied hunger to learn and experiment with new things. Digital Analytics, Business Intelligence, Data Science & Online Marketing are Sunil’s favorite domains. With 13+ years of experience in the Digital Analytics, BI & Customer Insights he holds Masters Degrees in Computer Application and Business Administration. While away from work Sunil loves to spend time with his little one and better half. He is a big fan of all kinds of outdoor games and has a passion for volleyball. “Physically fit and mentally alert” is the mantra of Sunil’s life.

Tara Kincade

Solutions Architect
A lover of the unknown, Tara enjoys experimenting with new technology and subsequently breaking it as much as possible. She uses personal experiences with many facets of analytics to provide her clients with a wide breadth of knowledge, from a/b testing to mobile app measurement and all through the alphabet to visualization. Tara is one of those weirdos who love grey, rainy days, so her home state of Oregon suits her nicely. She also enjoys kayaking, playing piano, knitting, and making little robots.

Tina Petrigni

VP, Operations
Tina loves hats, of all shapes & colors. So wearing many-hued hats @ E-Nor is a natural fit. From implementing systems, to stocking healthy snacks, managing complex client accounts, planning global events, forecasting with the CFO, strategizing with the CEO, Tina’s SNHU MBA ensures it all gets done! Tina’s passion is compassion. She evolves by studying ancient truth teachings and facilitating meditation for the upliftment of humanity and universal consciousness. OM. Peace.

Tracy Rabold

Digital Analytics Consultant
Meow meow meow meow…Tracy loves cats and is very knowledgeable about them. In addition to cat behavior, Tracy enjoys shopping at farmers’ markets, cooking, hiking and attending the ballet. She helps E-Nor’s clients generate insights from digital analytics data, and is famous for getting stuff done! Because of her prior life developing valuation models of complex fixed income and equity securities in consumer products and finance, she’s adept at reporting and analysis, and loves Excel. She was also a consulting manager at Deloitte. Tracy has a BA in economics from U.C. Berkeley and an MBA in finance from the University of Chicago Booth School of Business.

Zara Palevani

Digital Analytics Consultant
With a people first mentality, an intrapreneurial attitude, & an unending thirst to learn and share, Zara always dreams big, thinks outside the box & works smart. Zara has a proven record of taking the initiative in making strategic decisions to create success for her team and clients. Zara’s experience includes revamping the marketing assets of a B2B business, initiating a digital marketing analytics practice for a fortune 500 company, & providing professional development training in digital marketing, data analytics, & project management. Zara’s energy is powered by spending time with her family, playing basketball, and reading poetry.

Shiraz Asif

Co-founder, 1973-2016

Knowledge Talks. Wisdom Listens.” Shiraz Asif was one of two co-founders of E-Nor. As the Vice President of Analytics, he had an unwavering passion for successful projects and customer satisfaction. Shiraz brought along with him a dynamic blend of experience in customer management, consulting and technology expertise. His knack for research left no stone unturned, leading E-Nor to the forefront of all new related technology. As an executive manager, Shiraz built a strong rapport with the employees. He was loved by his colleagues and was known to be fun, balanced, and had a great sense of humor. Shiraz passed away in March of 2016 and is deeply missed.