"Breakthrough" your Wall of Digital Data with this Complete Google Analytics Book by E-Nor

Use Google Analytics to achieve real insight & improvement – read this complete guide to Google Analytics instrumentation, reporting, and advanced techniques. E-Nor’s analytics thought leaders brilliantly crafted this must read comprehensive book.


New book: Google Analytics Breakthrough

Google Analytics Breakthrough From Zero to Business Impact (Wiley; September 19, 2016) by co-authors Feras Alhlou E-Nor Co-Founder, Shiraz Asif E-Nor Co-Founder and Eric Fettman E-Nor Analytics Instructor & Coach, is a much-needed comprehensive resource for the world’s most widely adopted analytics tool. Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies.

Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, readers will sharpen their core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so they can understand what is helping or hindering their digital performance and begin driving more success.

Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy for desktop and mobile apps; best practices for data capture and navigating the reporting interface; advanced techniques for Analytics 360, BigQuery, CRM integration, unifying user experiences across devices, websites, and mobile apps, dynamic retargeting; and a wealth of expert tips, tricks, and insights.

About E-Nor
E-Nor, Inc. established in 2003 and headquartered in Silicon Valley, California, is a global digital analytics and marketing intelligence consulting firm devoted to enabling organizations to become more data-driven. E-Nor’s time-tested, platform-agnostic analytics framework provides digital intelligence through multi-device and multi-channel marketing optimization strategies, advanced analytics implementation, analysis, data visualization and training. E-Nor’s clients include Fortune 500 companies, educational institutions, governmental agencies and some of the world’s most recognized brands. E-Nor frequently contributes thought leadership content to industry publications and events, is a member of the Digital Analytics Association and a Google Analytics 360 Authorized Reseller. E-Nor annually contributes two percent of revenue to non-profits. E-Nor advises clients globally with offices in the San Francisco Bay Area, New York, Dallas, Portland, Tampa, Brussels and Dubai.

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