E-Nor Helps APMEX Decrease Acquisition Costs by 20% and Increase Best-Customer Revenue by 163%

E-Nor announces a new case study with APMEX.


E-Nor, Inc., a global digital analytics and marketing intelligence consulting firm headquartered in the heart of Silicon Valley, has been empowering enterprise organizations to become data-driven for more than 12 years. In a recent project, E-Nor worked with the American Precious Metals Exchange (APMEX) – a leading purveyor of precious metals serving millions of customers worldwide – to help them integrate web analytics, CRM data and email data to drive outstanding bottom-line improvement.

Taking advantage of Google Analytics Premium for rich web analytics data, Google BigQuery for stitching together data from separate sources, and E-Nor’s time-tested digital analytics/marketing optimization framework, APMEX was able to group customers with the highest conversion and revenue potential and to then use recent web data to customize email content and scheduling. This functional statistical model boosted their email open rate by 58% and email conversion rate by 62%, ultimately resulting in an email revenue increase of 163% within this customer segment.

Along with this breathtaking jump in customer retention and repeat-customer revenue, APMEX was able to map their marketing channels to long-term sales performance, thus enabling retargeting and predictive modeling that reduced cost per acquisition by 20%.

The data-driven improvements extended to direct sales. By incorporating Google Analytics Premium data into its CRM system, APMEX sales agents could use web behavior to identify customers who were most likely to purchase, thereby increasing conversions on the company’s weekly cross-sale promotional item by 28%.

“The insight is incredible. Being able to measure the interaction of an individual new user—from their first exposure to our brand all the way through purchase, in exact detail—is a luxury we now could not live without,” said Andy Mueller, Web Analyst at APMEX, Inc.

As a global agency focused on Google Analytics Premium and data integration, E-Nor celebrates APMEX’s remarkable success in driving real improvement through data.

About APMEX:
APMEX, Inc. is the leading precious metals retailer in the US, and is ranked by Internet Retailer as #46 overall, #12 web-only, and #1 specialty company for 2015. http://www.apmex.com

About E-Nor:
E-Nor, Inc. established in 2003 and headquartered in Silicon Valley, California, is a global digital analytics and marketing optimization consulting firm devoted to enabling organizations to become more data-driven. E-Nor’s time-tested, platform-agnostic analytics framework provides digital intelligence through multi-device and multi-channel marketing optimization strategies, advanced analytics implementation, analysis, data visualization and training. E-Nor’s clients include Fortune 500 companies, educational institutions, governmental agencies and some of the world’s most recognized brands. E-Nor frequently contributes thought leadership content to industry publications and events, and is a member of the Digital Analytics Association and a Google Analytics Premium Authorized Reseller. E-Nor annually contributes two percent of revenue to non-profits. With offices in the San Francisco Bay Area, Los Angeles, Dallas, Portland, Tampa, New York, Brussels and Dubai, E-Nor advises clients globally. http://www.e-nor.com

To learn more, read the APMEX case study here.

Our Clients Include