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Treemap Reports Demo (from

We’re really excited to be launching our new site! We plan to have videos for you every week – tutorials on different Google Analytics and Google Tag Manager features and best-practices. This week’s video: Treemap Reports in Google Analytics At first glance, the Google Analytics Treemaps reports may look like a weird Picasso painting, […]

Best Practices for Filters in Google Analytics

Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to […]