adobe-ga360

Migration from Adobe Analytics to Google Analytics 360

Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). With a web analytics transition, the technical aspects are crucial to get right. However, that is not the only key […]

tag-assistant

Troubleshooting Google Analytics with Google Tag Assistant

Ever wonder if your Google Analytics implementation was recording hits, events, pageview requests, custom dimensions, conversion pixels, etc., the way you meant it to? Ever wish you could debug it at the page interaction level and see exactly what is being sent to Google Analytics? If you’ve invested in Google Analytics, then you’ve done the […]

shiraz-blog

In Memory of Shiraz Asif

It has been one month since my close friend, business partner and E-Nor co-founder, Shiraz Asif, passed. It’s been difficult for me to sit down to write this note. It all happened too quickly. On Sunday Feb 21 4:50am, I received a text from Amina (Shiraz’s wife) that he had been admitted to the emergency […]

segments-post

Mapping User Constituencies to Google Analytics Segments

Aggregation is the Enemy Make this statement one of your daily mantras. Many websites (and some mobile apps) cater to different user constituencies with different motivations. It’s your critical responsibility as a Google Analytics practitioner to: identify your user constituencies (basically, a fancier way to say user type) create a Google Analytics custom segment that […]

google-analytics-360-suite-thumb

Google Analytics 360 Suite: From Measurement to Optimization

Earlier today, Google announced the launch of the Google Analytics 360 Suite. As one of the earlier members of the Google Analytics Certified Partners program, we are excited to witness the evolution of the new tools and features. The true power of the new 360 suite comes down to integration. If you’re familiar with E-Nor, […]

amp-thumb

Google Analytics on Accelerated Mobile Pages (AMP): Measuring User Behavior and Segmenting Content for Publishers

We live in a mobile era. About half of the world’s population now owns a smartphone that they use to read news and access other information resources. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion. The main […]

chris-rock

Oscars and Chris Rock Social Analytics

While the Oscars are familiar with being criticized for being racially biased, this year has been exceptionally controversial with racial tensions building around the country (police altercations, election rhetoric), as well as what many claim to be exceptional black-themed movies and performances by African-American actors overlooked by the nomination process. And while everyone was expecting […]