KPIs vs Metrics

A KPI is a metric. However, a metric is not necessarily a KPI. KPIs — key performance indicators — are intended to measure success: If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean. – Avinash Kaushik, 12/9/14, Twitter KPIs grow naturally […]

E-Nor and Eric Fettman Nominated for 2015 Digital Analytics Association Awards for Excellence

Once again, E-Nor is humbled to have our nominations accepted for the 2015 Digital Analytics Association (DAA) Awards for Excellence in not one, but TWO categories! The DAA is a thought-leader within the analytics industry that helps organizations face the challenges of data-acquisition and application. We’ve been a proud corporate member of the association for […]