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Demystifying Predictive Analytics

Demystifying Predictive Analytics

It’s been estimated that the average American sees about 4,000 ads per day. As a marketer, let that sink in for a second. Amazing but daunting time to be alive, isn’t it? Your work is cut out for you: ensure your marketing efforts are reaching the right customers at...
A/B Testing with Firebase

A/B Testing with Firebase

If your organization has invested resources in developing mobile apps, there are surely specific objectives that you’re aiming to achieve. A/B testing allows you to make steady gains in meeting these objectives by improving your users’ experience to make...