Customer Data Platforms Revisited

Customer Data Platforms Revisited

In May of last year, I wrote a post about Customer Data Platforms (CDPs). I gave a pretty detailed overview of what they are, how to use them and planning considerations. I just took another look and still seems pretty relevant – of course, I may be a little...
The Case for Structured Campaigns

The Case for Structured Campaigns

Most digital marketing platforms offer a variety of ways to organize your campaigns along with a reporting hierarchy that follows the organizational structure for those campaigns closely. Google Ads, for example, is organized around the hierarchy of campaigns > ad...