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How to Get Ready for Attribution 360

How to Get Ready for Attribution 360

There is a new generation of attribution platforms that allow marketers to leverage considerable insights gained in moving from single touchpoint attribution models to more sophisticated multi-touch conversion models. Pushing these enabling technologies to the next...
[Video] Using Motion Charts to Plot Rows

[Video] Using Motion Charts to Plot Rows

If you haven’t yet taken advantage of the Plot Rows feature in Google Analytics, this demo provides an intro to this useful feature that allows you to dynamically chart individual rows in the main overtime graph. At the same time, we consider a limitation of...
What makes a good visualization?

What makes a good visualization?

If there are lies, damned lies and statistics, bad data visualizations are the viral means of spreading these lies. Data visualization is the new storytelling. While bad stories may lead to bad memories, bad visualizations of your business data can lead to wrong...