Google Ads Parallel Tracking

Google Ads Parallel Tracking

If you’re an admin on a Google Ads account, you should have recently received an email notice such as below: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: 999-999-9999) uses the tracking template field...
An Update on Google Analytics Breakthrough

An Update on Google Analytics Breakthrough

Two years ago today, we published our book, Google Analytics Breakthrough, From Zero to Business Impact. Our book has served as a textbook in some analytics courses as well as our own training. Today, we’re proud to announce that our book was published in...
Getting Started with Lifetime Value Analysis

Getting Started with Lifetime Value Analysis

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The same is likely true for your marketing efforts: 80% of revenue can be attributed to 20% of your customers. Not all customers are created equal and those who...
Google Tag Manager Naming Guide

Google Tag Manager Naming Guide

Good governance begins with good naming. Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to...