PPC in “Down Under”

I just returned from my Internet marketing and web analytics training session in Melbourne, Australia. The training session went very well (my user engagement metric was calculated as the number of trainees awake after a heavy lunch divided by total number of trainees ). Seriously though, in the Pay-Per-Click (PPC) optimization session, one of the […]

Google Analytics – New Features Added

If you happen to be reviewing your Google Analytics reports and digging for some useful piece of data to help you improve your website’s visitor experience, you’ll definitely want to make use of the new features that were introduced today by the Google Analytics team. Check out the following post for more details http://analytics.blogspot.com/2007/06/you-asked-for-it-you-got-it-new.html and […]