Custom Reports, Enhanced Segmentation, API, New UI, and more!

eMetrics is where the big web analytics announcements are made! This is just announced, really just announced, and it is very exciting. Google announced the roll out of a new set of enterprise-class features that will complement the already feature-rich Google Analytics. In the next few days, our Google Analytics team here at E-Nor will […]

Is it Me, You, or Someone Else? Data Discrepancies with Multiple Systems

At a recent speaking engagement on analytics, I was asked some questions on what appears to be discrepancies between search marketing platforms (such as Google AdWords and Yahoo! Search Marketing) and the data in the Google Analytics. I didn’t get a chance to answer these questions in details but here are some pointers on where […]

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in Google Analytics are just shining, and your return on your marketing spend is just […]