2010 - E-Nor | Web and Mobile Analytics Consulting and Training

URL Tag Planning – Channel and Campaign Segmentation in Google Analytics

One of our most well received posts this year was on “Tracking Online and Offline Marketing Campaigns with Google Analytics”. The post detailed how to properly plan for and track your various marketing initiatives and campaigns (search, email, social, offline, etc.) to understand the impact and ROI of each channel. That post was geared towards […]

Google Analytics Seminar @ Search Engine Strategies – SES Chicago, October 22, 2010

October is a busy training month for us and we love it! If you are not attending our Google Analytics workshop at SMX NYC, and happen to be in or around Chicago, you don’t want to miss our upcoming half-day seminar at Search Engines Strategies (SES) Chicago at the Hilton Chicago on Friday October 22, […]

Google Analytics Training @ SMX East in New York – October 7, 2010

The digital marketing space is constantly evolving and for those of us in the web analytics industry, staying up-to-date and relevant is a challenge (for some of us analytics geeks, this is the only thing that keeps us going! ) But your job doesn’t end here- you are still expected to generate more revenue, reduce […]

Advanced Segments in Urchin – Google’s real gift to humanity

  A few months back a colleague of mine called Multiple Custom Variables "Google’s Gift to Humanity."  I disagree.  He had good intentions, like he usually does, but in this case he was terribly misguided.  Multiple Custom Variables are significant and a dream come true to some, but the real gift to humanity, and there […]

Urchin 7 Now Available

Urchin 7 is finally here and ready for your web analysis needs!  Keep reading for details, contact us for more information, and click here to buy Urchin 7. Features New reporting UI Report permalinks Advanced segments Event tracking Report tabs to provide more information in context Updated segmentation menu and options Customizable geolocation settings Custom filter […]

Guidelines to Mobile Usability

With the creation of smart phones and since your mobile device is conveniently available anywhere, mobile internet browsing has increased astronomically. As such, users have come to expect better experiences on their phone. Unfortunately, not all sites have a mobile version, which is a problem since there’s a good chance your site will look significantly […]