January 2011 - E-Nor | Web and Mobile Analytics Consulting and Training

Quick Google Analytics Tip – How to Share Advanced Segments and Custom Reports

Just recently, one of our clients asked me to share with their analysts a number of custom segments and custom reports that I’ve created for them. With the new “Share” segment button, it was very easy to share the URL of the segments/report and email them to the client. When the analysts clicked on the […]

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]