Google Analytics Training Day – Thank You to All Attendees

A BIG thank you for all who attended the Google Analytics training day in Las Vegas. I know it was an information packed day but your questions, comments, and the “on-the-fly” analysis requests made a huge difference, and I truly appreciate your participation and engagement. Here are the links to the topics and posts you […]

Channel Grouping in Google Analytics Multi-Channel Funnels

Google Analytics released Multi-Channel Funnels (MCF) last week to everyone.  There are many  very powerful features that were included in this release, some of which I mentioned briefly last week.  These features can help make the analysis potential much more powerful. One of the features that everyone needs to take advantage of is Channel Groupings. […]

Download Whitepaper – A 7-Step Analytics Reporting Framework

An age old debate never seems to settle is whether Analytics is hard or easy. Ironically, this debate could be resolved if we (those of us in the web analytics industry), simply realized that analytics is both hard and easy. What’s certainly hard is convincing end users to commit and leverage analytics and make better […]

New Multi Channel Reporting Suite for Google Analytics

Today, Google has made the new Multi Channel Funnels report suite available for everyone inside of Google Analytics. You can read their announcement here.  Multi-Channel Funnels show which marketing channels customers interacted with for 30 days prior to purchasing or converting (completing a goal).  This is great, because now we can see which channels initiate, […]