Code Update: Tracking Traffic from Press Releases in Google Analytics

Back in January 2009, I wrote a post on how to track traffic from Press Releases in Google Analytics. That posts referenced the old synchronous version of the Google Analytics tracking code and needed a code update with the most recent tracking code release by Google, featuring asynchronous code execution. Please note that I am not […]

Join Me at eMetrics: The Marketing Optimization Summit in New York, Oct 17-21 2011

If you are serious about turning data into insight, there is no better place to be (and so many bright and nice people to see) than eMetrics, the Marketing Optimization Summit. I’ll be speaking at eMetrics New York, October 17-21, and I hope to see you all there. Samantha Bedford of Location 3, Thomas Bosilevac of […]

Facebook Fan Page Marketing Tips (Hubspot.com)

Marketing on Facebook – Effectively Building and Using your Facebook Page I recently attended a webinar put on by http://www.hubspot.com/ .  Have to say, they have some awesome webinars – very informative, particularly on social media marketing.  This webinar was called “How Marketers Succeed in a Social World“, speakers were Mike Volpe, VP of Marketing […]

Supercharge Your Marketing Optimization – Adopt This Analytics Framework

You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for your organization. Your analytics and marketing goals are set and now you are serious about making a difference and you want to: Better understand your customers Improve your site performance Squeeze every bit of ROI […]

Google Analytics Tips & Workshop Follow up

Working in the Silicon Valley definitely has its advantages even though it sometimes takes a toll on you :). Search Marketing and Analytics conferences take place right in our backyard and we need to be there (we really don’t have to, but we like to!). In the last two weeks, we had back-to-back conferences and […]