Monitor Social Mentions in Google Analytics with Data Hub Activity

Today, any comprehensive digital marketing strategy must include social marketing. Everyone is constantly connected, either through their phones, at home, even surfing their social networks at work. They could be talking about your brand (positively or negatively)! Many organizations benefit greatly from social marketing and word-of-mouth marketing. It’s free, and the potential to go “viral” […]

High Traffic, Low Leads – Extracting Actionable Insights from Google Analytics

Canada, oh Canada. We’ve extracted a handful of gems from you…Maple Syrup…Hockey…The Toronto Raptors and Vancouver Grizzlies…even Justin Bieber. Apparently, you’re also #1 in the world in fruit juice drinking (real statistic), which is an amazing talent. If you’re a frequent reader, you might be used to us posting advanced analytics topics, such as Google […]