E-Nor Centralizes Tag Deployment for Fortune 500 Company using Google Tag Manager

For the full case study, download it here. Our client is a Fortune 500 company that provides computer and related solutions, helping customers globally capture, share, and preserve digital content. Their online presence spans worldwide serving over 200 countries, each managed by a different group. As you can imagine, the deployment of their tags was […]

Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way to measure user-interactions across devices, platforms and environments. It shifts the focus for the platform from being “visit centric” to “visitor centric”. In the presentation from our Googler friends, Nick Mihailovski, first talked about how […]