E-Nor Centralizes Tag Deployment for Fortune 500 Company using Google Tag Manager

For the full case study, download it here. Our client is a Fortune 500 company that provides computer and related solutions, helping customers globally capture, share, and preserve digital content. Their online presence spans worldwide serving over 200 countries, each managed by a different group. As you can imagine, the deployment of their tags was […]

Google I/O 2013 – Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way to measure user-interactions across devices, platforms and environments. It shifts the focus for the platform from being “visit centric” to “visitor centric”. In the presentation from our Googler friends, Nick Mihailovski, first talked about how […]

Vote For Feras Alhlou for the 2013 Digital Analytics Association Board

We’re excited to announce Feras Alhlou has been nominated for a seat on the 2013 Digital Analytics Association Board.  The DAA is a non-profit, volunteer-powered organization consisting of big names in the analytics industry that, among other things, aims to unite and educate individuals who have a passion and aptitude for digital analytics.   If […]

Reporting Accurate Funnels in Google Analytics

Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s payment, shipping, and order confirmation page may all have the same url for some reason – http://www.domain.com/checkout.aspx. To web analytics, all these funnel pages are reported as one page. You are now stuck, you can’t […]

Google Analytics Real-Time Traffic from International Space Station – April Fools 2013

And other April Fools 2013 jokes! We got a couple Google Analytics service calls this morning from some concerned patrons freaking out about traffic in their real-time report that was coming from an international space station (one of them was a government call!). WTH? International spies? Aliens? Well, we looked at a couple of other […]

Email Marketing Analytics – Tracking, Tagging, Segmentation, Reporting

No matter what the latest marketing channel or marketing buzzword is, email marketing is here to stay and you’d better be paying close attention to it. We’ve covered some basic email marketing strategies in the following parts:part 1, part 2 and part 3. But once you’ve got a solid email marketing program, you’ve gotta be […]