Customer Data Platforms Revisited

Customer Data Platforms Revisited

In May of last year, I wrote a post about Customer Data Platforms (CDPs). I gave a pretty detailed overview of what they are, how to use them and planning considerations. I just took another look and still seems pretty relevant – of course, I may be a little...
Keep Calm and Focus on Your Customer

Keep Calm and Focus on Your Customer

Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What...
Data-Driven Marketing Revisited

Data-Driven Marketing Revisited

Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to...
360 Degrees of “Shock and Awe”

360 Degrees of “Shock and Awe”

Being a Google Partner, I am introduced frequently to new digital capabilities that can really transform how companies do business across their sales, marketing, and customer care channels. But I have to say… having been in the digital space for so many years, I...