All posts by Feras Alhlou

Feras Alhlou
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Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays, the plethora of devices, channels and analytics technologies makes one’s mind spin, and as soon as you think you have it all figured out, a new platform or a new technology pops up. Welcome Firebase, […]

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In Memory of Shiraz Asif

It has been one month since my close friend, business partner and E-Nor co-founder, Shiraz Asif, passed. It’s been difficult for me to sit down to write this note. It all happened too quickly. On Sunday Feb 21 4:50am, I received a text from Amina (Shiraz’s wife) that he had been admitted to the emergency […]

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Google Analytics 360 Suite: From Measurement to Optimization

Earlier today, Google announced the launch of the Google Analytics 360 Suite. As one of the earlier members of the Google Analytics Certified Partners program, we are excited to witness the evolution of the new tools and features. The true power of the new 360 suite comes down to integration. If you’re familiar with E-Nor, […]

E-Nor Analytics Trainer and Coach named Adjunct Instructor at NYU

Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, […]

Google Analytics Certified Consultants – Audit, Implementation, Training, Google Analytics Premium