2016 Reflections: A Year of Challenges & Growth

2016 Reflections: A Year of Challenges & Growth

Around this time of the year, I reflect on where we started and how we got here. From two guys selling websites to small local businesses, to one of the leading digital analytics firms serving some of the world’s most recognized brands. It might sound cliche, but our...
Firebase vs Google Analytics 360

Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays, the plethora of devices, channels and analytics technologies makes one’s mind spin, and as soon as you think you have it all figured out, a...
Measuring Social Media Marketing

Measuring Social Media Marketing

While the landscape for web and mobile analytics is more consolidated, has matured over the years, and major players are solidifying the lead with constant innovation, social media analytics itself is still evolving. Google the phrase “Social Media...