Google Ads Parallel Tracking

Google Ads Parallel Tracking

If you’re an admin on a Google Ads account, you should have recently received an email notice such as below: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: 999-999-9999) uses the tracking template field...
How to Get Ready for Attribution 360

How to Get Ready for Attribution 360

There is a new generation of attribution platforms that allow marketers to leverage considerable insights gained in moving from single touchpoint attribution models to more sophisticated multi-touch conversion models. Pushing these enabling technologies to the next...