The Case for Structured Campaigns

The Case for Structured Campaigns

Most digital marketing platforms offer a variety of ways to organize your campaigns along with a reporting hierarchy that follows the organizational structure for those campaigns closely. Google Ads, for example, is organized around the hierarchy of campaigns > ad...
Google Ads Parallel Tracking

Google Ads Parallel Tracking

If you’re an admin on a Google Ads account, you should have recently received an email notice such as below: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: 999-999-9999) uses the tracking template field...