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How to Get Ready for Attribution 360

How to Get Ready for Attribution 360

There is a new generation of attribution platforms that allow marketers to leverage considerable insights gained in moving from single touchpoint attribution models to more sophisticated multi-touch conversion models. Pushing these enabling technologies to the next...
Why Attribution Matters Now More Than Ever

Why Attribution Matters Now More Than Ever

In this post, we’ll examine the following aspects of attribution. What is attribution modeling? Why single touchpoint attribution inherently wrong if you have a multi-channel marketing program Why it is crucial to track all of your marketing initiatives as accurately...