What makes a good visualization?

What makes a good visualization?

If there are lies, damned lies and statistics, bad data visualizations are the viral means of spreading these lies. Data visualization is the new storytelling. While bad stories may lead to bad memories, bad visualizations of your business data can lead to wrong...
Back to Basics: Reverse Goal Path Report

Back to Basics: Reverse Goal Path Report

Goal reports are an integral part of conversion analysis in Google Analytics and anytime we think of goals the reports that first come to mind are the Funnel Visualization or the Goal Flow reports. If you’re a 360/Premium user you are most likely thinking of...