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Our Co-Founder Feras managed to get some camera-time with our friend, Daniel Waisberg, Analytics Advocate at Google to talk data and business impact. We really liked the video (thank you Daniel and GA video production team) and want to share it.

Feras shared some of the challenges and useful tips for marketers and business owners on what to do when you start working in-depth with data. He also covered the importance of data quality and context, and how to orchestrate all your data sets to gain visibility into your customers’ journey. He also touched on how Data Studio can help companies move more quickly towards data-informed decisions.

Watch our data chat on youtube and Daniel’s blog post about the experience.

Be sure to check out our book, Google Analytics Breakthrough for an in depth understanding of our process for optimal business impact.