How to Use the BigQuery Connector for Excel

How to Use the BigQuery Connector for Excel

Generating reports manually requires time and can detract from your many other priorities, yet a data-driven organization has to sustain its reporting workflow to make key decisions. While most of work revolves around data integration with cloud platforms and large...
Big Data for Publishers

Big Data for Publishers

Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a challenge than retail transactions or lead generation: for content, we’re measuring engagement levels rather than specific outcomes...