2019 Reflections: Dream Big and Be Grateful!

2019 Reflections: Dream Big and Be Grateful!

Although the E-Nor blog is business – and analytics-oriented, I hope you’ll allow me a few moments of more personal reflection as this year draws to a close. In previous years, we had already experienced tremendous growth but 2019 was truly phenomenal for...
The Case for Structured Campaigns

The Case for Structured Campaigns

Most digital marketing platforms offer a variety of ways to organize your campaigns along with a reporting hierarchy that follows the organizational structure for those campaigns closely. Google Ads, for example, is organized around the hierarchy of campaigns > ad...
E-Nor 2019 Global Summit: Celebrating our people!

E-Nor 2019 Global Summit: Celebrating our people!

Happy Spring! In January, I shared some thoughts about conscious leadership at E-Nor and beyond. With that conscious leadership framework leading the way, this April our global E-Nor team gathered in Santa Cruz, CA at the Chaminade Resort & Spa for our annual...
Keep Calm and Focus on Your Customer

Keep Calm and Focus on Your Customer

Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What...