Category Archives: general


Brian Clifton Shares Top 10 Google Analytics Gotchas, Insights on Analytics Auditing

Brian Clifton recently joined Feras and Eric for a 30-minute webinar to discuss Top 10 Google Analytics Gotchas, featured in Google Analytics Breakthrough. Brian also shared deep insights on ownership and championing of digital analytics in the enterprise as well as strategies for maintaining the quality of your Google Analytics implementation while your digital properties […]


Analytics Breakthrough Webinar Series: Your Live Questions for the Experts

As an integral part of an end-to-end learning experience for Google Analytics and Google Tag Manager, Google Analytics Breakthrough: From Zero to Business Impact features special contributions from luminaries and expert practitioners in analytics and conversion optimization. Join co-authors Feras Alhlou and Eric Fettman for a unique series of 30-minute webinars as our guest contributors […]


Announcing E-Nor’s book ‘Google Analytics Breakthrough’!

We at E-Nor are happy to announce the publication of our book Google Analytics Breakthrough: From Zero To Business Impact authored by Feras Alhlou, Eric Fettman and Shiraz Asif. Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy […]


In Memory of Shiraz Asif

It has been one month since my close friend, business partner and E-Nor co-founder, Shiraz Asif, passed. It’s been difficult for me to sit down to write this note. It all happened too quickly. On Sunday Feb 21 4:50am, I received a text from Amina (Shiraz’s wife) that he had been admitted to the emergency […]


Mapping User Constituencies to Google Analytics Segments

Aggregation is the Enemy Make this statement one of your daily mantras. Many websites (and some mobile apps) cater to different user constituencies with different motivations. It’s your critical responsibility as a Google Analytics practitioner to: identify your user constituencies (basically, a fancier way to say user type) create a Google Analytics custom segment that […]

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