Data-Driven Marketing Revisited

Data-Driven Marketing Revisited

Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to...
360 Degrees of “Shock and Awe”

360 Degrees of “Shock and Awe”

Being a Google Partner, I am introduced frequently to new digital capabilities that can really transform how companies do business across their sales, marketing, and customer care channels. But I have to say… having been in the digital space for so many years, I...
Google Ads Parallel Tracking

Google Ads Parallel Tracking

If you’re an admin on a Google Ads account, you should have recently received an email notice such as below: Dear Google Ads Advertiser, You are receiving this message because your Google Ads account (Customer ID: 999-999-9999) uses the tracking template field...
An Update on Google Analytics Breakthrough

An Update on Google Analytics Breakthrough

Two years ago today, we published our book, Google Analytics Breakthrough, From Zero to Business Impact. Our book has served as a textbook in some analytics courses as well as our own training. Today, we’re proud to announce that our book was published in...