Category Archives: general

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Announcing E-Nor’s book ‘Google Analytics Breakthrough’!

We at E-Nor are happy to announce the publication of our book Google Analytics Breakthrough: From Zero To Business Impact authored by Feras Alhlou, Eric Fettman and Shiraz Asif. Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy […]

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In Memory of Shiraz Asif

It has been one month since my close friend, business partner and E-Nor co-founder, Shiraz Asif, passed. It’s been difficult for me to sit down to write this note. It all happened too quickly. On Sunday Feb 21 4:50am, I received a text from Amina (Shiraz’s wife) that he had been admitted to the emergency […]

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Mapping User Constituencies to Google Analytics Segments

Aggregation is the Enemy Make this statement one of your daily mantras. Many websites (and some mobile apps) cater to different user constituencies with different motivations. It’s your critical responsibility as a Google Analytics practitioner to: identify your user constituencies (basically, a fancier way to say user type) create a Google Analytics custom segment that […]

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E-Nor’s Bilal Saleh Joins Saint Leo University Industry Advisory Council

To view the full press release, click here. It’s our pleasure to announce that Bilal Saleh, our Principal Partner in the southeast, has accepted to join St. Leo University’s Advisory Council for the Department of Communication, Marketing and Multimedia and Management at the Donald R. Tapia School of Business at St. Leo University. He was […]

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