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Category Archives: google analytics


Google Analytics Best Practices: Copying a Goal from Test View to Working View using Share Asset

As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need […]


Custom Alerts in Google Analytics

Custom alerts are configurable Intelligence Events. They are great for ensuring that you don’t miss important and unusual fluctuations in your data – just like automatic alerts. Unfortunately, custom alerts belong to individual users. They are not shareable assets. You can find them under the Intelligence Events section of the left side menu. Within any […]


Google Analytics User Permission “Collaborate”

What is it? Google Analytics has four levels of User Permissions: Manage Users Edit Collaborate Read & Analyze Three are very straightforward. But…collaborate? Most people I’ve collaborated with really don’t know what “collaborate” means: Collaborate: Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes […]

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