Category Archives: google analytics

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Treemap Reports Demo (from

We’re really excited to be launching our new site! We plan to have videos for you every week – tutorials on different Google Analytics and Google Tag Manager features and best-practices. This week’s video: Treemap Reports in Google Analytics At first glance, the Google Analytics Treemaps reports may look like a weird Picasso painting, […]


Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]

Top Companies in the Middle East and Europe Overwhelmingly Use Google Analytics

For a many years now, E-Nor has witnessed and documented the dominance of Google Analytics in the Fortune 500. Also, as the digital consulting agency for many United States government entities, we’ve noticed our government take steps towards digital measurement relying on Google Analytics as their tool of choice. We wondered how the rest of […]

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