Category Archives: google analytics

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Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]

Top Companies in the Middle East and Europe Overwhelmingly Use Google Analytics

For a many years now, E-Nor has witnessed and documented the dominance of Google Analytics in the Fortune 500. Also, as the digital consulting agency for many United States government entities, we’ve noticed our government take steps towards digital measurement relying on Google Analytics as their tool of choice. We wondered how the rest of […]

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Google Analytics Jeopardy! (Round One)

The Evolve with Google Analytics conference rolled into Boston last week and proved to be an event to remember: great speakers across the spectrum of conversion optimization, the inside scoop from Justin Cutroni, dynamite attendees who came from near and far, and more high-impact networking than you could shake a stick at. Among the highlights […]

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