Category Archives: google analytics

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[Webinar Recording] Understand User Behavior and Customize the Data Set

On Monday, February 8, 2016, we had a successful webinar on “Understand User Behavior and Customize the Data Set: Google Analytics Event Tracking and Custom Dimensions with Google Tag Manager” by our Google Analytics Training Director, Eric Fettman. What We Covered Beyond the data that Google Analytics captures through the default tracking code, the attendees […]

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[Webinar Recording] Google Analytics How-Tos for Better Reporting and Bigger Insights

In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including: Cross-Device Tracking Cross-Domain Tracking Segmenting by Audience Constituency Custom Dimensions & Calculated Metrics Custom Funnels Google Analytics/CRM Integration To learn how to implement these Google Analytics techniques (and to hear Feras run out of […]

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[Webinar Recording] Best Practices for Google Analytics Configuration and Reporting

On Monday, January 25, 2016, we had a successful webinar on “Best Practices for Google Analytics Configuration and Reporting” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered Designed to be hands-on and highly practical for intermediate GA […]

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Google Analytics Governance & Account Structure – 5 Considerations When Organizing Multiple Sites and Apps

You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture. In order for you to truly benefit from your analysis and get real insights out of your data, […]

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[Webinar Recording] Using Google Analytics to Measure Success

On Monday, November 16th, 2015, our director of Google Analytics training, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa, conducted an international webinar on: Capabilities of Google Analytics Universal Configuring and Analyzing Goal and Funnel Reporting Generating Events to Fill in Tracking Gaps Google Analytics Enhanced […]

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