Yahoo! Search Marketing is Alive and Kicking

In September of this year, Yahoo! announced the formation of a Digital Advisory Council to drive discussions with advertisers. Our agency was invited and we welcomed the invitation to listen to what Yahoo had to say and provide some feedback. Our office being...

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in...

PPC in “Down Under”

I just returned from my Internet marketing and web analytics training session in Melbourne, Australia. The training session went very well (my user engagement metric was calculated as the number of trainees awake after a heavy lunch divided by total number of trainees...