Category Archives: pay per click

Nurturing the Click – 10 Tips On Building Effective Landing Pages

  Imagine you’re a used car salesman.  I know, you’re disgusted and feel like taking a shower now, but humor me.   A customer who has been searching for a Toyota Camry comes to your car lot because he saw your flashing sign for just that – a great deal on a Toyota Camry.   You tell […]

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in Google Analytics are just shining, and your return on your marketing spend is just […]

PPC in “Down Under”

I just returned from my Internet marketing and web analytics training session in Melbourne, Australia. The training session went very well (my user engagement metric was calculated as the number of trainees awake after a heavy lunch divided by total number of trainees ). Seriously though, in the Pay-Per-Click (PPC) optimization session, one of the […]

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