Measuring Social Media Marketing

Measuring Social Media Marketing

While the landscape for web and mobile analytics is more consolidated, has matured over the years, and major players are solidifying the lead with constant innovation, social media analytics itself is still evolving. Google the phrase “Social Media...
Oscars and Chris Rock Social Analytics

Oscars and Chris Rock Social Analytics

While the Oscars are familiar with being criticized for being racially biased, this year has been exceptionally controversial with racial tensions building around the country (police altercations, election rhetoric), as well as what many claim to be exceptional...