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Category Archives: web analytics

Combining Qualitative and Quantitative Data to Gain Useful Insights

A couple of weeks ago, I wrote a post about marrying qualitative and quantitative data, giving recommendations on how to conceptually combine both types of data for more useful insights. For the savvy marketers and the analysis ninjas out there, you want a tighter integration, and of course, more segmentation on the qualitative data. Visitors […]

Cohort Analysis using Cross Platform Data: Web, Mobile and Offline

When working with high volume sites, slicing and dicing the data can be challenging, and looking for insights is very much like Tom Hank’s famous quote from the movie Saving Private Ryan – it’s like “finding a needle in a stack of needles”! At E-Nor, we’re proud to work with some of the most recognizable […]

Valentine’s Day Analytics – Marry Quantitative Data with Qualitative Voice of Customer Data

“I…i…i…i… I’m soooo in love with you… whatever you waaaant to dooo… it’s alright with meeeee…!” – lyrics from the “Reverend of Soul” himself – Al Green. It’s Valentine’s Day, love is in the air! So, we thought we’d shoot cupid’s arrow through this next post about data and measurement. Give it some “love”, so […]

Google Analytics Interface Changes for the Better

When Google Analytics makes changes to their platform, it’s usually a good thing, and helps users navigate through the dashboard easier, offers a more powerful data experience and overall is seen as beneficial to the user. Google Analytics did just that this time around, as they rolled out some improved features earlier this month. We […]

Upload Click and Cost Data to Google Analytics Using Excel or Google Docs Files

Update 1/23/2012 – As the commenters have pointed out you will need to delete the analytics.dat file from the program download in order to authenticate successfully.  Will update blog post/files soon. Update 1/24/2012 – Link to github – https://github.com/CharlesFarina/Google-Analytics-Cost-Data-Upload–Python- As the year closes, I wanted to make you aware of a feature in Google Analytics that […]

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