Category Archives: web analytics

Google Announces Universal Analytics for Large Enterprises

Today at the Google Analytics Summit, product sessions began with the announcement and introduction of Universal Analytics. These new capabilities will help users integrate their own data into Google Analytics, across multiple devices (including offline!) and allow for a complete 360 degree overview of their entire marketing through this single portal. Today, marketers are relying […]

Hacknight & Google Analytics Application Showcase Recap

Last evening wasn’t just the evening of the first presidential debate of the 2012 election, it was also the first-ever GAUGE Hacknight & Google Analytics Application Showcase at the Boston 2012 GAUGE conference. We were honored to present our campaign tagging application, named “CampaignAlyzer”, in the event along with other great companies and products and we […]

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