Category Archives: web analytics

E-Nor In The Media – Gobble Up Some Holiday Analytics Reading

We have been hard at work over the past few months doing what we can to share analytics tips, best practices and the latest from the trenches relevant to the measurement industry and those on their road to becoming analysis ninjas :). We have had the pleasure of connecting with some influential media outlets and […]

Google Analytics Custom Data Import To Optimize Paid Ads

Disparate data sources are common and problematic when trying to integrate and analyze all relevant marketing and business metrics into an impactful executive dashboard that trends data over time and gives insight to the client. In order to help combat an issue such as this, and as just announced on the official Google Analytics blog, […]

Google Announces Universal Analytics for Large Enterprises

Today at the Google Analytics Summit, product sessions began with the announcement and introduction of Universal Analytics. These new capabilities will help users integrate their own data into Google Analytics, across multiple devices (including offline!) and allow for a complete 360 degree overview of their entire marketing through this single portal. Today, marketers are relying […]

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Bring Your Google Analytics Premium Questions to SES San Francisco

Join E-Nor’s Principal Consultant, Feras Alhlou, at the upcoming SES conference in San Francisco as he leads a roundtable forum on both Tuesday, August 14th and Wednesday, August 15th. In these “Meet the Experts” sessions, Feras will provide insight on new features in Google analytics as well as Google Analytics Premium, and answer your questions […]

51% of Fortune 500 Companies Use Google Analytics

Updated: Google Analytics Solidifies Lead in Fortune 500 Adoption in 2013 Last year Google Analytics announced Google Analytics Premium, so that enterprises could derive benefit from dedicated support, more horsepower and services they require from an analytics solution. Just last week EConsultancy published a report indicating that 5% of Google Analytics users they surveyed were […]

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