[eBook] Google Analytics Universal Guide: Best Practices for Implementation and Reporting


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Implementation, configuration, and reporting are not our final objectives in using Google Analytics.

What are our final objectives? Creating a better experience for our end users and generating greater value for our organizations. But there are many aspects of implementation and configuration that we need to get right, and many hidden reporting gems that we need to seek out, before we can get to insight, data-driven action, and measurable improvement.

This Google Analytics guide is designed to be concise but also fairly comprehensive, and at least a starting point for all major considerations for your Google Analytics deployment (on websites – app tracking is not covered specifically). You can read it from end to end as a technical overview, or you can focus on individual topics. In either case, we hope you find the guide useful. Please let us know what you think!

9 thoughts on “[eBook] Google Analytics Universal Guide: Best Practices for Implementation and Reporting”

  1. Per, thanks for your feedback. Yes, the eBook is designed to provide a pretty comprehensive overview whether you’re already using GA or just starting out.

  2. A few months ago, Google prompted me to change one of my websites to Universal Analytics. I said yes but when I next looked at that site’s analytics, it was telling me that the site had no visits since I made the change. The problem was that I needed to change the analytics code fitted on my website, but Google hadn’t told me this.

    Is it still the case that you need to synchronise changing the analytics code on your website with switching the analytics dashboard view to universal?

  3. Tony, the transfer of your property to Universal that GA prompts on the admin screen is not supposed to depend on the tracking code update from ga.js to analytics.js, so that’s quite puzzling.

    That said, have you changed the tracking code to analytics.js and started generating data again? If so, please keep in mind that once you swtich to analytics.js, you need to update the syntax of events, Ecommerce, etc. to Universal as well.

    Hope this helps a bit – sorry I don’t really have an answer about the original issue.

  4. You can deploy Google Analytics natively in ASP.NET by including the tracking code into whichever master pages are propagated to all pages that are served. You’ll just want to be careful not to include the tracking code multiple times in nested master pages or you’ll end up with inflated tracking.

    Same thing for GTM deployment – propagate a single container out to every page on your website, and then add GA to the container.

    Hope this helps.

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