E-Nor’s Josh Katinger had the pleasure of chatting with our long-time client and video analytics expert Josh Kaufman from TED Conferences. The two Josh Ks dug into the process and tools that TED uses to generate regular, actionable reporting on the site’s video traffic using Google Analytics, Google Sheets, and R. R is a recurring theme in the conversation – this powerful analysis tool helps the TED team both aggregate and analyze their wealth of video traffic stats.

Watch the fireside chat below: