Custom funnels are really powerful, as you’ll see from the video – you can create funnels with really specific steps and conditions, then segment them to measure drop-off between multiple stages of critical user processes (even across multiple sessions). With advanced segments on-the-fly, you can even gather interesting insights like (as demonstrated in the video) compare mobile drop off’s vs desktop, etc.
About the Author
An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.