Really cool video on custom funnels in Google Analytics Premium by our own Eric Fettman (on our new video tutorial blog,

Custom funnels are really powerful, as you’ll see from the video – you can create funnels with really specific steps and conditions, then segment them to measure drop-off between multiple stages of critical user processes (even across multiple sessions). With advanced segments on-the-fly, you can even gather interesting insights like (as demonstrated in the video) compare mobile drop off’s vs desktop, etc.

About the Author

Farid Alhadi
Sales Director
An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.