Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.
Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content – to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.
And because you can opt for Google Analytics Universal tags within Google Tag Manager, you’ll be able to take advantage of new Google Analytics tracking features as they become available, usually without any actual coding.
The following tutorial video discusses Google Analytics events, Google Tag Manager, and how they work together. If you’re already familiar with any of the topics, you can refer to the timeline below to jump to specific points in the video.
- (00:22) Event Basics
- (01:43) Manually Coding Events in Google Analytics
- (02:53) Google Tag Manager Container with Google Analytics Tag
- (06:17) Auto Event Tracking
- (09:13) Using the Data Layer for Dynamic Parameters and Non-Click Actions
- (12:30) Virtual Pageviews in Google Tag Manager
- (13:28) Social Tracking in Google Tag Manager
If you have questions or comments after viewing the tutorial, or if you’d like to share your experiences with event tracking or Google Tag Manager, please post below.