Google offers the Google Analytics Individual Qualification (GAIQ) as the officially recognized credential for professional competency in Google Analytics.
Format: multiple selection
Duration: 90 minutes (continuous)
Passing score: 80%
Certificate duration: 18 months
To earn the passing score, You must answer 56 questions correctly. If you don’t pass, you can retake the test repeatedly after a seven-day waiting period, so you really don’t have anything to lose by attempting the test sooner rather than later.
Sign Up as a Partner
To take the GAIQ, you must first sign up as a Google Partner. (If you’re logged into Google with an email address associated with a Google Analytics Certified Partner agency, you don’t have to sign up individually as a Google Partner to take the GAIQ.)
Signing up as a Google Partner takes just a couple of extra clicks, and you’ll then be allowed to start the GAIQ.
Preparation for the GAIQ
Prepare with Google Analytics Academy
The Google Analytics team has recently released two updated courses:
These two courses are recommended by Google for GAIQ prep, so you should carefully review both before taking the GAIQ.
If you complete these courses and pass the final test for these courses, you will receive certificates. Note that these certificates are not widely recognized as the equivalent of the GAIQ for industry certification.
Prepare with Google Analytics (and Tag Manager) Documentation
- Demographics and Interests
- Custom Alerts
- Site Speed
- Filters and Views
- AdWords Reports
Your GAIQ test will likely include a few high-level questions on Google Tag Manager without getting into more technical details.
Prepare with E-Nor Training
E-Nor offers several options to help you prepare for the GAIQ. Click here to learn about how E-Nor Analytics University can help you study and master the concepts and tools needed to become certified.
Additional Preparation Resources
Comprehensive paid resource, formerly edited by E-Nor lead trainer and coach Eric Fettman but not affiliated with E-Nor.
Google Analytics IQ Center
More than 200 GAIQ prep questions, updated in 2016. Nice breakdown by topic category.
10 questions, signup required.
Although this dates back to 2012 (and some of the terminology is outdated, such as profile for view), most of the information in this comprehensive resource remains relevant for the current GAIQ. The audio option will be helpful for auditory learners.
Updated in 2016, this thorough guide is structured as brief topic discussions followed by many related questions.
Baseline Professional Competency
Your work and your development, of course, do not end with the GAIQ. The GAIQ certainly serves as a valuable credential for demonstrating baseline professional competency in Google Analytics, but you generate real value from the GAIQ only when you apply your skills to real-world KPIs and begin to drive measurable improvement.
If you have questions about the GAIQ or E-Nor’s training options, please contact us.
About the Author
Director of Education & Technical Application
As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of www.GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.