Google Analytics – Still the One
It’s that time of the year. We’re taking a look at Analytics use among the Fortune 500. Once again, all you see is orange. Google Analytics is the leader – a whopping 67% of the Fortune 500 websites are using GA and/or a combination of GA and other web analytics tools.
- Orange is still the new black. In 2014, 6% increase in the use of GA from 2013.
- Not a bad year for Adobe. 3.9% growth in the use of Adobe Analytics (Omniture/SiteCatalyst) with a 26.4% usage among the Fortune 500.
- 14.9% decline in the use of Webtrends from the past year and 12.6% usage this year. 🙁
- Finally, we see a 42.9% decline in the use of IBM/Coremetrics and a total of 4% usage this year. 🙁 🙁
Note: The percentages do not represent that the tools were adopted in 2014. They could have been adopted prior to 2014 or during. Also, the other category includes Yahoo Analytics, Piwik, AT Internet and Chartbeat).
Expect the use of Google Analytics in the enterprise to increase following the increased adoption of Google Analytics Premium across many verticals and the emergence of Google-sized enhancements such as Enhanced eCommerce, Data Import, BigQuery Integration, enhanced Mobile Analytics, and DoubleClick integration, among many others!
About the Author
An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.