Slice and Dice Your Data Using Google Analytics and Tableau

tableau-screenshots

HAIIYAAA!

As marketers, we have an overwhelming ubiquity of data! What do we do with it?!

We still see organizations, the big ones and small ones, using top level aggregates. You wont get any insight unless you segment -slice and dice! Use Tableau and Google Analytics to integrate, contextualize and visualize all your data from the Web, Mobile, eMail and backend. You can really extract valuable insights this way, tell a better story and finally make the tough marketing optimization decisions based on your data!

One thought on “Slice and Dice Your Data Using Google Analytics and Tableau”

  1. Hi,

    This video was great! Just wondering, have you got a .twb file of the example you used on screen so I take a closer look. I’m looking to create a similar workbook.

    Thanks,
    Stephen

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