Case Study: APMEX doubles new user revenue with Google Optimize 360


Optimize 360 is a testing and personalization solution from the Google Analytics 360 suite. It allows you to run A/B, multivariate, or redirect tests to targeted user audiences. The integration between Analytics 360 and Optimize 360 empowers analysts to seamlessly transition from insight to action.

From optimizing page layout to customizing the entire user journey, Optimize 360 can help in drawing rich behavioral insights that make a measured impact with tailor-made experiences.

APMEX, the #1 specialty retailer and the premier online source for precious metals and metals-related information, used Optimize 360 to ‘give its online customers a concierge-level customer experience‘ and double their revenue.


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