Good governance begins with good naming.

Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to guide your naming for the following Google Tag Manager features:

  • tags
  • triggers
  • variables
  • folders
  • workspaces
  • environments
  • versions

Download, review, and adapt to your organization’s needs.

About the Author

Eric Fettman
Director of Education & Technical Application
As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.