Best Practices for Filters in Google Analytics

Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to […]

E-Nor and Eric Fettman Nominated for 2015 Digital Analytics Association Awards for Excellence

Once again, E-Nor is humbled to have our nominations accepted for the 2015 Digital Analytics Association (DAA) Awards for Excellence in not one, but TWO categories! The DAA is a thought-leader within the analytics industry that helps organizations face the challenges of data-acquisition and application. We’ve been a proud corporate member of the association for […]