E-Nor and Eric Fettman Nominated for 2015 Digital Analytics Association Awards for Excellence

Once again, E-Nor is humbled to have our nominations accepted for the 2015 Digital Analytics Association (DAA) Awards for Excellence in not one, but TWO categories! The DAA is a thought-leader within the analytics industry that helps organizations face the challenges of data-acquisition and application. We’ve been a proud corporate member of the association for […]

channel-grouping-thumb

Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]

Top Companies in the Middle East and Europe Overwhelmingly Use Google Analytics

For a many years now, E-Nor has witnessed and documented the dominance of Google Analytics in the Fortune 500. Also, as the digital consulting agency for many United States government entities, we’ve noticed our government take steps towards digital measurement relying on Google Analytics as their tool of choice. We wondered how the rest of […]