Demystifying Predictive Analytics

Demystifying Predictive Analytics

It’s been estimated that the average American sees about 4,000 ads per day. As a marketer, let that sink in for a second. Amazing but daunting time to be alive, isn’t it? Your work is cut out for you: ensure your marketing efforts are reaching the right customers at...
A/B Testing with Firebase

A/B Testing with Firebase

If your organization has invested resources in developing mobile apps, there are surely specific objectives that you’re aiming to achieve. A/B testing allows you to make steady gains in meeting these objectives by improving your users’ experience to make...
How to Get Ready for Attribution 360

How to Get Ready for Attribution 360

There is a new generation of attribution platforms that allow marketers to leverage considerable insights gained in moving from single touchpoint attribution models to more sophisticated multi-touch conversion models. Pushing these enabling technologies to the next...