Getting Started with Lifetime Value Analysis

Getting Started with Lifetime Value Analysis

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The same is likely true for your marketing efforts: 80% of revenue can be attributed to 20% of your customers. Not all customers are created equal and those who...
Google Tag Manager Naming Guide

Google Tag Manager Naming Guide

Good governance begins with good naming. Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to...
Data Blending Now Available in Data Studio

Data Blending Now Available in Data Studio

Data blending is now available in Data Studio! One of the most heavily requested features just launched and truly enhances the power of Data Studio that much more. Have you ever wanted to combine multiple Google Analytics Views or join Google Analytics with Salesforce...