Google Announces Google Optimize: Testing For All, For Free!

“We wanted to make the best for the most for the least.” – Charles and Ray Eames Charles and Ray Eames produced a body of work that was not only masterful in its artistic qualities, but also very altruistic in nature. Their molded plywood technology that they developed for their furniture represented an advancement that […]


Announcing E-Nor’s book ‘Google Analytics Breakthrough’!

We at E-Nor are happy to announce the publication of our book Google Analytics Breakthrough: From Zero To Business Impact authored by Feras Alhlou, Eric Fettman and Shiraz Asif. Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy […]


Tracking Multiple Categories in Google Analytics for Content Pages

In an earlier blog post I covered how to measure user behavior and segmenting content for publishers on Accelerated Mobile Pages. Ever since the post, we were asked many times on how to track articles that are associated with multiple tags and categories in Google Analytics. Unfortunately, the solutions that I see circulating in the […]


Why Attribution Matters Now More Than Ever

In this post, we’ll examine the following aspects of attribution. What is attribution modeling? Why single touchpoint attribution inherently wrong if you have a multi-channel marketing program Why it is crucial to track all of your marketing initiatives as accurately and comprehensively as possible How different attribution models embody different perspectives on marketing value Practical […]


Big Data for Publishers

Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a challenge than retail transactions or lead generation: for content, we’re measuring engagement levels rather than specific outcomes (such as purchases, lead generation, or signups), or we’re attempting to correlate pages and subjects with any specific […]


Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays, the plethora of devices, channels and analytics technologies makes one’s mind spin, and as soon as you think you have it all figured out, a new platform or a new technology pops up. Welcome Firebase, […]


Getting Your Feet Wet in the Data Lake: Analytics 360 in BigQuery

I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over the on-premise Big Data platforms. We’ll then begin filling our data lake with Google Analytics 360 data as just […]