Data-Driven Marketing Revisited

Data-Driven Marketing Revisited

Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to...
This just in… A Google Data Studio Update

This just in… A Google Data Studio Update

Google announced 3 important upgrades to Data Studio on Friday, March 7, 2019. After taking a closer look, I wanted to share some quick impressions. Scheduled Email Delivery Scheduled Email Delivery – one of the most frequently requested features for Data...
360 Degrees of “Shock and Awe”

360 Degrees of “Shock and Awe”

Being a Google Partner, I am introduced frequently to new digital capabilities that can really transform how companies do business across their sales, marketing, and customer care channels. But I have to say… having been in the digital space for so many years, I...