Best Practices for Filters in Google Analytics

Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to […]

E-Nor and Eric Fettman Nominated for 2015 Digital Analytics Association Awards for Excellence

Once again, E-Nor is humbled to have our nominations accepted for the 2015 Digital Analytics Association (DAA) Awards for Excellence in not one, but TWO categories! The DAA is a thought-leader within the analytics industry that helps organizations face the challenges of data-acquisition and application. We’ve been a proud corporate member of the association for […]

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Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]