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Oscars and Chris Rock Social Analytics

While the Oscars are familiar with being criticized for being racially biased, this year has been exceptionally controversial with racial tensions building around the country (police altercations, election rhetoric), as well as what many claim to be exceptional black-themed movies and performances by African-American actors overlooked by the nomination process. And while everyone was expecting […]

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[Webinar Recording] Tracking User Journeys in Google Analytics

On Monday, February 22, 2016, we had a successful webinar on “Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and CRM Integration” by our Google Analytics Training Director, Eric Fettman. What We Covered In the steady evolution of analytics towards user centricity, it’s becoming more critical to understand user journeys and also long-term user engagement […]

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[Webinar Recording] Understand User Behavior and Customize the Data Set

On Monday, February 8, 2016, we had a successful webinar on “Understand User Behavior and Customize the Data Set: Google Analytics Event Tracking and Custom Dimensions with Google Tag Manager” by our Google Analytics Training Director, Eric Fettman. What We Covered Beyond the data that Google Analytics captures through the default tracking code, the attendees […]

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[Webinar Recording] Google Analytics How-Tos for Better Reporting and Bigger Insights

In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including: Cross-Device Tracking Cross-Domain Tracking Segmenting by Audience Constituency Custom Dimensions & Calculated Metrics Custom Funnels Google Analytics/CRM Integration To learn how to implement these Google Analytics techniques (and to hear Feras run out of […]

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[Webinar Recording] Best Practices for Google Analytics Configuration and Reporting

On Monday, January 25, 2016, we had a successful webinar on “Best Practices for Google Analytics Configuration and Reporting” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered Designed to be hands-on and highly practical for intermediate GA […]

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[Webinar Recording] Google Analytics Premium for Enterprise-Scale ROI

On Monday, January 11, 2016, we held the webinar “Google Analytics Premium for Enterprise-Scale ROI” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered The robust Google Analytics feature set becomes even more powerful with the enterprise-level performance […]

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New Tool CampaignAlyzer nominated for 2016 Digital Analytics Association Award

CampaignAlyzer (created by E-Nor) is a nominee for the 2016 Digital Analytics Association Awards for Excellence in the New Technology of the Year category. If you’re wondering what the hue and cry is about, CampaignAlyzer is an easy to use cloud-based application that lets you tag and store Google Analytics campaigns in the cloud, allowing cross […]