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[Webinar Recording] Using Google Analytics to Measure Success

On Monday, November 16th, 2015, our director of Google Analytics training, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa, conducted an international webinar on: Capabilities of Google Analytics Universal Configuring and Analyzing Goal and Funnel Reporting Generating Events to Fill in Tracking Gaps Google Analytics Enhanced […]

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Google Analytics Best Practices: Copying a Goal from Test View to Working View using Share Asset

As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need […]

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Process Control: Google Analytics and Google Tag Manager in Development and Live Environments

Analytics and page tagging are part of a broader technology context within the enterprise and should be managed with the same attention as other deployments. Here at E-Nor, we encourage our clients to consider the bigger picture and guide them to mature in their analytics implementation, integration, and reporting processes. Part of that maturity is […]