6 Tips for Government Websites and Mobile Apps: The ABC’s of Google Analytics

Photo from Getty Images As a Google Analytics Premium Reseller for several government agencies, we’ve noticed that Web and mobile analytics is as important to government digital initiatives as it is for the private sector. Fundamentally, it’s about organizations leveraging digital media to offer products and services to a target audience or to communicate and […]

Google Analytics Summit 2014

Our team is at the Google Analytics Summit (exclusive to Google Analytics Certified Partners and Google Analytics Premium customers!) learning about the exciting new initiatives in store for the product. Most of it is top secret, but here are the things we can share. Enhanced Ecommerce Google will be revamping their Google Analytics Ecommerce capabilities […]

Back to Basics: Google Analytics Annotations – Simple & Useful Feature

Every now and then, we like to get “back to basics”. We still find established, experienced clients making simple mistakes that could easily be avoided and corrected using basic features already available in Google Analytics. One of them is properly using annotations – basically taking notes on different events (internal or external) that impact your […]