If you are running PPC campaigns in Google Adwords and you are not taking advantage of the enhanced Adwords Editor, you are missing out big time!
The Adwords Editor is a free desktop application that you can download, import your Adwords account into, work on them offline, and then upload to Adwords when you are ready to take the changes live. The application might take some getting used to (especially for making changes <–> approving changes <–> sharing files with changes) but once you get the hang of it, you’ll love it.
Check out these top ten features and put them to use right away. You’ll save yourself a whole lot of time and effort and end up spending more time on analysis and campaign performance improvements than edits and updates.