Tags Archives: adwords

Three Tips to Optimize and Analyze for Mobile in Google Analytics

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns. For those of you on the go, here’s a quick glance at the material I covered.  Try […]

Avoid Data Dispersion with Salesforce and Google Adwords Integration

Integrating lead information from one system such as Google Adwords into a CRM like Salesforce is definitely not a new topic, especially since the Salesforce-Google Adwords integration has been announced for a while now. I want to highlight the steps required for a seamless integration, as well as a few additional pro-active steps you want […]

Is it Me, You, or Someone Else? Data Discrepancies with Multiple Systems

At a recent speaking engagement on analytics, I was asked some questions on what appears to be discrepancies between search marketing platforms (such as Google AdWords and Yahoo! Search Marketing) and the data in the Google Analytics. I didn’t get a chance to answer these questions in details but here are some pointers on where […]

Optimize your Paid Search Marketing

Strategy, Techniques, and Track it all with Google Analytics So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in Google Analytics are just shining, and your return on your marketing spend is just […]

Google Conversion University

Yesterday I attended the Conversion University conference at Google here in Mountain View. Avinash had a couple of very informative sessions on creating a “data driven” culture in your organization (or your clients’ organization). I really recommend you get his book, Web Analytics – An Hour A Day, if you haven’t done so. These sessions […]

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