Tags Archives: adwords

PPC in “Down Under”

I just returned from my Internet marketing and web analytics training session in Melbourne, Australia. The training session went very well (my user engagement metric was calculated as the number of trainees awake after a heavy lunch divided by total number of trainees ). Seriously though, in the Pay-Per-Click (PPC) optimization session, one of the […]

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For tips on presenting and selling PPC/Adwords, Google has a set of very good Powerpoint Presentations. You can access these presentations and other useful information by signing up for Google Advertising Professional Program (at no charge). Meanwhile, contact us if you have any questions or need help in selling or managing your client’s PPC accounts. […]

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