Tags Archives: analytics breakthrough webinar series


Growth Through Analytics with Andy Abbar

Anas (Andy) Abbar of 7awi paints a unique picture of growth through a range of analytics tools and quantitative inputs, including focus groups to create personas, surveys and Google Trends to discover new topics of interest, and Google Analytics for all aspects of audience segmentation and content performance measurement. Andy’s inspiring story provides insight on […]


Get More out of Your Split Testing with Documentation and Post-Test Analysis with Bobby Hewitt

When we approach testing, we can sometimes overlook critical aspects of the process, namely documentation and deep analysis once your testing tool declares a winner. Listen as testing expert Bobby Hewitt shares insights with Feras and Eric on the test elements that you need to document, different testing categories such as social proof and anxiety […]


Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed the genesis of the LIFT model for conversion rate optimization, the Points of Difference principle for articulating your value proposition and getting yourself out of the bloody “red ocean” of redundant competition, and WiderFunnel’s groundbreaking […]


Simo Ahava Gets Under the Hood with Google Tag Manager Triggers

If it’s Simo, you know you can count on expert insight and valuable tips on Google Tag Manager and Google Analytics, delivered with unique depth and clarity. Simo recently joined Feras and Eric for a 30-minute webinar – listen to hear Simo’s perspectives pageview and DOM ready triggers, All Elements and Just Click triggers, testing […]


Brian Clifton Shares Top 10 Google Analytics Gotchas, Insights on Analytics Auditing

Brian Clifton recently joined Feras and Eric for a 30-minute webinar to discuss Top 10 Google Analytics Gotchas, featured in Google Analytics Breakthrough. Brian also shared deep insights on ownership and championing of digital analytics in the enterprise as well as strategies for maintaining the quality of your Google Analytics implementation while your digital properties […]


Analytics Breakthrough Webinar Series: Your Live Questions for the Experts

As an integral part of an end-to-end learning experience for Google Analytics and Google Tag Manager, Google Analytics Breakthrough: From Zero to Business Impact features special contributions from luminaries and expert practitioners in analytics and conversion optimization. Join co-authors Feras Alhlou and Eric Fettman for a unique series of 30-minute webinars as our guest contributors […]

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