Tags Archives: analytics process


Google Analytics Best Practices: Copying a Goal from Test View to Working View using Share Asset

As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need […]

Supercharge Your Marketing Optimization – Adopt This Analytics Framework

You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for your organization. Your analytics and marketing goals are set and now you are serious about making a difference and you want to: Better understand your customers Improve your site performance Squeeze every bit of ROI […]

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