Tags Archives: analytics strategy


[Webinar Recording] Using Google Analytics to Measure Success

On Monday, November 16th, 2015, our director of Google Analytics training, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa, conducted an international webinar on: Capabilities of Google Analytics Universal Configuring and Analyzing Goal and Funnel Reporting Generating Events to Fill in Tracking Gaps Google Analytics Enhanced […]

Best Practices for Filters in Google Analytics

Google Analytics filters limit or modify the data that appears in a view. We recommend that most views include a set of “best practices” filters to ensure data quality: Exclude internal traffic Trailing slashes Lowercase – URIs, campaign parameters, event naming Social traffic sources Filter Out Internal Traffic In most cases, you don’t want to […]

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