Tags Archives: channel groupings


Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]

Channel Grouping in Google Analytics Multi-Channel Funnels

Google Analytics released Multi-Channel Funnels (MCF) last week to everyone.  There are many  very powerful features that were included in this release, some of which I mentioned briefly last week.  These features can help make the analysis potential much more powerful. One of the features that everyone needs to take advantage of is Channel Groupings. […]

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