Tags Archives: channel segmentation

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Understanding Google Analytics Channel Groupings

Channel groupings can help you to more easily highlight or aggregate traffic channels within the Google Analytics reporting interface, but the many choices for creating and customizing channel groupings can be daunting. This post breaks down the options and suggests some best practices. Channels and Channel Groupings To understand channels, we need to consider medium, […]

Facebook Marketing Bootcamp: Spreading The Word With Facebook Ads

Second webinar in a series of marketing tips from Facebook.  There’s some great information here, not only great practices to follow, but we’re listening to the “horses mouth”, so they could answer any questions about the interface.   If you are a Facebook Fan Page admin/owner looking to beef up the activity on your page,  I […]

Facebook Marketing Bootcamp: How Your Business Will Be Better In A Connected World

We usually look to different industry experts for their experience and insights on Facebook Marketing, so it’s nice to finally get best practices directly from Facebook.  Since it’s their product, they can validate what practices really do work and what are meant to be used with their system (though, of course, we can’t forget there’s […]

Download Whitepaper – A 7-Step Analytics Reporting Framework

An age old debate never seems to settle is whether Analytics is hard or easy. Ironically, this debate could be resolved if we (those of us in the web analytics industry), simply realized that analytics is both hard and easy. What’s certainly hard is convincing end users to commit and leverage analytics and make better […]

Supercharge Your Marketing Optimization – Adopt This Analytics Framework

You just attended an informative digital marketing and analytics conference and you’re pumped to make it a banner year for your organization. Your analytics and marketing goals are set and now you are serious about making a difference and you want to: Better understand your customers Improve your site performance Squeeze every bit of ROI […]

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