Tags Archives: google analytics


Big Data for Publishers

Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a challenge than retail transactions or lead generation: for content, we’re measuring engagement levels rather than specific outcomes (such as purchases, lead generation, or signups), or we’re attempting to correlate pages and subjects with any specific […]


Getting Your Feet Wet in the Data Lake: Analytics 360 in BigQuery

I am really fascinated by BigQuery. The ease of use and the speed it offers to handle really large amounts of data is just amazing. In this post, I’ll highlight the operational benefit of BigQuery over the on-premise Big Data platforms. We’ll then begin filling our data lake with Google Analytics 360 data as just […]


Troubleshooting Google Analytics with Google Tag Assistant

Ever wonder if your Google Analytics implementation was recording hits, events, pageview requests, custom dimensions, conversion pixels, etc., the way you meant it to? Ever wish you could debug it at the page interaction level and see exactly what is being sent to Google Analytics? If you’ve invested in Google Analytics, then you’ve done the […]


Mapping User Constituencies to Google Analytics Segments

Aggregation is the Enemy Make this statement one of your daily mantras. Many websites (and some mobile apps) cater to different user constituencies with different motivations. It’s your critical responsibility as a Google Analytics practitioner to: identify your user constituencies (basically, a fancier way to say user type) create a Google Analytics custom segment that […]


Google Analytics on Accelerated Mobile Pages (AMP): Measuring User Behavior and Segmenting Content for Publishers

We live in a mobile era. About half of the world’s population now owns a smartphone that they use to read news and access other information resources. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion. The main […]


[Webinar Recording] Google Analytics How-Tos for Better Reporting and Bigger Insights

In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including: Cross-Device Tracking Cross-Domain Tracking Segmenting by Audience Constituency Custom Dimensions & Calculated Metrics Custom Funnels Google Analytics/CRM Integration To learn how to implement these Google Analytics techniques (and to hear Feras run out of […]


[Webinar Recording] Best Practices for Google Analytics Configuration and Reporting

On Monday, January 25, 2016, we had a successful webinar on “Best Practices for Google Analytics Configuration and Reporting” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa. What We Covered Designed to be hands-on and highly practical for intermediate GA […]

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